Volvo and Childhood have been partners since 2003. They are united in their uncompromising approach: Volvo with its zero vision for serious road injuries, and Childhood with its zero vision for child abuse.

We wanted to raise awareness about how perpetrators exploit mobile phones and computers, which children carry everywhere, making them vulnerable to abuse. We also wanted to draw attention to the fact that despite parents' efforts, the danger persists – and emphasize Volvo's safety work beyond cars.

Art Director: Jakob Eriksson
Copywriters: Paul Martinsson & Claudia Cavalli